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Business Management & Marketing

Marketing is an exciting field to work and there are many career opportunities are offered all around the world for those who have proper qualifications. It also enables someone to rise to the very top level of an organization, leading its marketing team.

The advantage of ABE's marketing qualification is that you can acquire a knowledge combined with general business management expertise. Being able to gain marketing skills, along with a wide-ranging knowledge, skills and understanding of business management will provide holders of our business management and marketing qualifications with a remarkable skill set which will prove valuable as they progress to the higher levels of the management in an organization. This also enables opportunities in a broader range of career fields than a regular marketing qualification.

Qualifications available

ABE Level 4 Diploma in Business Management and Marketing

Provides a thorough grounding in the core principles of marketing and business management. The first year of a Bachelors degree is at the same level.

ABE Level 5 Diploma in Business Management and Marketing

Develop a strong understanding of contemporary business management strategy together with the knowledge required of a highly skilled marketing professional. The second year of a Bachelors degree is at the same level.

ABE Level 6 Diploma in Business Management and Marketing

Develop a critical strategic understanding of contemporary management issues and the skill set you need as a senior marketing professional. The final year of a Bachelors degree is at the same level.

Level 4 - 8 Units

  • Dynamic Business Environments
  • Enterprising Organisations
  • Employability and Self-development
  • Finance for Managers
  • Introduction to Entrepreneurship
  • Introduction to Quantitative Methods
  • Project Management
  • Principles of Marketing Practice

Level 5 - 6 Units (4 compulsory and any 2 from other)

  • Managing Agile Organisations and People
  • Innovation and Business Performance
  • Effective Financial Management
  • International Business Economics and Markets
  • Integrated Marketing Communications (other)
  • Buyer and Consumer Behaviour (other)
  • Societal and Social Marketing (other)

Level 6 - 6 Units (4 compulsory and any 2 from other)

  • Leading Strategic Change
  • Business Strategy and Decision-making
  • Developing International Markets
  • Business Ethics and Sustainability
  • Strategic Marketing (other)
  • Strategic Marketing Relationships (other)
  • Digital Marketing Strategy (other)